Against Yoga's Expense and Star System

New York Times has a story on Yoga's New Wave:

April 23, 2010
A Yoga Manifesto
By MARY BILLARD

ZEN is expensive. The flattering Groove pants, Lululemon’s answer to Spanx, may set Luluheads, the devoted followers of the yoga-apparel brand, back $108. Manduka yoga mats, favored for their slip resistance and thickness, can reach $100 for a limited-edition version. Drop-in classes at yoga studios in New York are edging beyond $20 a session, which quickly adds up, and the high-end Pure Yoga, a chain with two outposts in Manhattan, requires a $40 initiation fee, and costs $125 to $185 a month.

You can even combine yoga with a vacation in the Caribbean, but it will cost you: in August, the luxurious Parrot Cay resort in Turks and Caicos has a six-night retreat with classes taught by the “yoga rock stars” (in the words of the press release) Rodney Yee and Colleen Saidman. The cost? A cool $6,077. (In August!)

And is it surprising that yoga, like so much else in this age of celebrity, now has something of a star system, with yoga teachers now almost as recognizable as Oscar winners? The flowing locks of Rodney Yee. The do-rag bandanna worn by Baron Baptiste. The hyper perpetual calm exhibited by David Life and Sharon Gannon, who taught Sting, Madonna and Russell Simmons. The contortions (and Rolls-Royces) of Bikram Choudhury.

Yoga is definitely big business these days. A 2008 poll, commissioned by Yoga Journal, concluded that the number of people doing yoga had declined from 16.5 million in 2004 to 15.8 million almost four years later. But the poll also estimated that the actual spending on yoga classes and products had almost doubled in that same period, from $2.95 billion to $5.7 billion.

“The irony is that yoga, and spiritual ideals for which it stands, have become the ultimate commodity,” Mark Singleton, the author of “Yoga Body: The Origins of Modern Posture Practice,” wrote in an e-mail message this week. “Spirituality is a style, and the ‘rock star’ yoga teachers are the style gurus.”

Well, maybe it is the recession, but some yogis are now saying “Peace out” to all that. There’s a brewing resistance to the expense, the cult of personality, the membership fees. At the forefront of the movement is Yoga to the People, which opened its first studio in 2006 in the East Village on St. Marks Place, with a contribution-only, pay-what-you-can fee structure. The manifesto is on the opening page of its Web site, yogatothepeople.com: “There will be no correct clothes, There will be no proper payment, There will be no right answers ... No ego no script no pedestals.”

One more thing: There are no “glorified” teachers or star yogis. You can’t even find out who is teaching which class when, or reserve a spot with a specific instructor. And that’s exactly the way that Greg Gumucio wants it.
Read the full story HERE.