Orthodox Jewish "Facebook" Separates Sexes

CNN

September 12th, 2011
08:34 PM ET

Ultra-Orthodox Jewish 'Facebook' separates the sexes

By Jessica Ravitz, CNN

(CNN) - Showing that modernity might, just might, find its place even in a world predisposed to the most traditional of customs, in walks FaceGlat: an ultra-Orthodox Jewish answer, at least for some, to Facebook.

Among the most conservative of Orthodox Jews, often referred to as Haredi Jews, modesty reigns. Women wear long sleeves and skirts, and they cover their hair after marriage. Men dress as their ancestors did centuries ago. The genders are separated in synagogues, on wedding dance floors and, in certain neighborhoods, on buses.

CNN reported this year on one community newspaper that went so far as to erase women from an iconic news photograph, all in an effort to uphold its values. The paper later apologized, not for its beliefs about modesty and featuring women in photographs but for how the matter was handled.

So social media – which, in the case of Facebook, invite sharing, tagging and gawking at photographs, among other interactions – may not be the most welcoming space for people with this kind of faith.

A 20-something self-taught website builder out of Israel, Yaakov Swisa, seems to be trying to change this.

Ynetnews, an English-language Israeli news site, reported in late July the establishment of FaceGlat, a Swisa-made social network that segregates men and women, blocks immodest advertisements and pictures, and uses a filter to keep language in comments and status updates clean.

“People who are God-fearing and care about their children’s education cannot tolerate the ads and pictures one sees on the regular Facebook,” Ynetnews wrote, quoting Swisa. “I personally know people who have deteriorated spiritually because of all kinds of things they were introduced to there.”

The name FaceGlat is a blending of Facebook with the word glatt, as in “glatt kosher,” the highest level of kosher when it comes to Jewish dietary laws surrounding meat. FaceGlat, Ynetnews reported Swisa as saying, is “not an alternative for Facebook” but rather “a cleaner option for those who are already there. If it encourages people to open accounts or waste their time instead of studying Torah – it’s a failure. It’s not worth a thing. I promised myself that if that happened I would close it down.”

According to a Le Monde report, posted late last week on Worldcrunch, a still-open FaceGlat has more than 2,000 users and is getting about 100 new accounts per week.

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