The music dies for once popular 'Guitar Hero' video game
By Michael Martinez, CNN
February 9, 2011 8:36 p.m. EST
Los Angeles (CNN) -- The video game "Guitar Hero," once believed to be helping revive rock a few years ago in the hip-hop era, will jam no longer.
Activision Blizzard Inc. announced Wednesday it will cease publishing the game this year.
"Due to continued declines in the music genre, the company will disband Activision Publishing's 'Guitar Hero' business unit and discontinue development on its 'Guitar Hero' game for 2011," the company said in a statement.
The decision was "based on the desire to focus on the greatest opportunities that the company currently has to create the world's best interactive entertainment experiences," the firm said.
The cancellation came as the Santa Monica, California-based company announced a record operating cash flow of $1.4 billion in 2010. Its revenues last year from digital channels grew more than 20 percent to $1.5 billion.
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